One of them is the Kaladera plant in Jaipur. Earlier this month, Coca-Cola stopped production in three plants citing inadequate demand. In India, along with other beverage giants like PepsiCo, Coca-Cola has been blamed for, well, sucking the earth dry for years villagers have been complaining of fast sinking ground water levels around Coca-Cola's bottling plants. Coca-Cola will procure 1.4 lakh metric tonnes of mango pulp from Indian farmers, annually, according to company projections.ĭespite its best intentions and efforts, however, Coca-Cola is often cast as Evil Corp in the anti-consumerist tale that highlights the social, health and environmental impact of soulless corporations Coca-Cola, and other "Big Soda" companies, are the prime accused for America's obesity epidemic. The company plans to grow the fortunes and improve fates of tens of thousands of farmers, while it gets Maaza membership in the billion dollar club. (Its current retail sales are Rs 2,500 crore.) But it strives to do so in an inclusive fashion.
Last week, Coca-Cola announced its intention to make Maaza, the country's largest selling mango juice drink, the world's first billion dollar juice drink brand by 2023.
Thus answering Prime Minister Narendra Modi's call for multinationals to produce more fruit-based drinks to help Indian farmers. Recently, the company launched Fanta Green Mango with 10.4% fruit juice. The Atlanta-based company that brews the world's most recognisable beverage brand, has an entirely new marketing approach and is among the big brands at the forefront of the NDA government's 'Make In India' movement.
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